State-of-the-art software!
Active engineering of major software products.

Software	Studies	Main applications
LeadingBits Media		Disposition, invoicing
pc#tv	Teletest	Viewer research
Pinball	Teletest	Campaign planning and control
Zervice	MediaAnalyse, Radiotest, Regioprint, ÖVA, Kinder-ÖVA, AIR, Info, LAE, Sinus	Campaign planning and control, user research, target group analyses
OptimyZervice	MediaAnalyse, Radiotest	Optimisation press/radio
RecencyOptimizer	MediaAnalyse	Optimisation press
PPI	PWÖ	Campaign planning
ÖAK Toolbox	ÖAK	Press: circulation, planning, developments

In-house Tools: In-house engineering for the Austrian market, adaptation of international ZenithOptimedia tools

Tool	Applications
K-Bilanz	Competition analysis
BreakSelector	Block-precise TV optimisation
TopicPool	Database press: topical focus, special topics
NetPool	Planning, optimisation, accounting of Internet campaigns
CinePool	Cinema planning: Film database, number of cinema-goers
ZOOM maps	Awareness modelling with given advertising pressure
ZOOM ambient	Online database for billboard advertising ideas
Optilimit	Effective frequency levels, determination of advertising pressure
Optinet	Worldwide intranet of the network agencies: research, exchange of experience